Saturday, May 31, 2014

State of the House: Breaking Down the DCCC Ad Buy


House Minority Leader Nancy Pelosi (D-CA)

I was going to put this in yesterday’s link roundup, but I started to write my short blurb and once I hit a second paragraph, I figured it was probably best to give this its own article.

On Thursday, the DCCC announced that it would book time in 36 races in the fall, spending $43.5 million.  This isn’t unusual by any means, and the congressional committees for the Democrats have been doing a robust business this cycle, regularly out-earning the Republicans (though the DNC’s fundraising operation continues to be a joke).  However, it is always noteworthy to parcel through the list, seeing which incumbents and challengers are getting money (and perhaps more tellingly) which ones aren’t.  Below are some of my thoughts based on the announcement:

The Democrats Have Essentially Given Up on Winning the House

The Democrats do have seventeen challengers on the list, and they do in fact need to win seventeen seats in order to take back the House, so one could make the technical argument that they are making the shot at winning back the House.  However, two open Democratic seats (NC-7 and UT-4) are both absent from this list and that’s because the Democrats have no way of winning them with incumbents Mike McIntyre and Jim Matheson retiring.  Therefore, even if the Democrats were to win all 36 of these races (an impossible task), they would still be two seats shy of winning back the House.  The question that comes from this is that if the Democrats don’t win back the House, how much of the very senior House leadership (including Nancy Pelosi, one of the party’s most prominent leaders and biggest fundraisers) stick around for two more years in the minority?

Which Incumbents are in Peril?

Rep. Rick Nolan (D-MN)
It’s early in the cycle, and no incumbent House Democrat has entered “no chance they’ll win reelection” territory quite yet, so it’s telling which incumbents haven’t been included on the list and could have.  Earlier in the year Rep. Steve Israel (the DCCC Chairman) announced a heartier list of “Frontline Democrats” that they thought would be in trouble.  Noticeably absent from this ad buy are Reps. Lois Capps (CA-24), Suzan DelBene (WA-1), Cheri Bustos (IL-17), Sean Patrick Maloney (NY-18), Dan Maffei (NY-24), and Patrick Murphy (FL-18), as one would assume that none of them are perceived as being in trouble right now despite being Frontline Democrats, as they surely would have been included in the ad buy.

On the flip side, while there are certain incumbents that we all knew would be part of an ad buy (Ron Barber, John Barrow, and Joe Garcia, for example), I was a bit flummoxed by Elizabeth Esty (CT-5) and in particular Rick Nolan (MN-8) being listed.  Nolan, for example, wasn’t even on the Frontline lineup (neither was his home state colleague Collin Peterson, but Peterson’s district is far more conservative and he has a more formidable challenger).  Perhaps internal polling in the district shows that Republican Stewart Mills is gaining traction, but this is one of the odder buys.

Which Challengers are Viable?

Sean Eldridge (D-NY)
On the flip side of the incumbents, any challenger that poses a serious threat to a takeover is going to be considered a major contender at this junction.  Therefore, it’s worth noting when a few candidates aren’t on the DCCC’s radar.  Most noteworthy from the “Red to Blue” program (a program the DCCC puts together to recruit challengers to GOP seats and to try and win open seats of either party) that isn’t listed is surely Erin Bilbray, who is running in Nevada’s third congressional district against Rep. Joe Heck.  Heck had a weak opponent two years ago and Bilbray’s recruitment was highly trumpeted by the DCCC, but she is nowhere to be seen on the list.  Now, this isn’t to say that they won’t add her to the list in the future, but it’s telling that they would avoid such a high profile recruit. 

The same could be said for Sean Eldridge of NY-19, who is running in a more liberal district than Bilbray (a Cook PVI of D+1, one of only five seats with a Democratic-positive Cook PVI that is held by the Republicans) but has had a series of stumbles.  Money won’t really be an issue in this race (if elected, Eldridge would likely become the wealthiest member of Congress thanks to his husband Chris Hughes’ massive fortune), but it is a stain on Eldridge’s potential as a viable challenger.

State Sen. Brad Ashford (NE-2) is the other candidate I find really odd that is not on the list.  He wasn’t on the Red to Blue initial program because he wasn’t a declared candidate, but his race is an excellent pickup opportunity.  A marginally red seat at base, Rep. Lee Terry, the Republican incumbent, barely won against an unknown primary challenger this past month, and a third party challenge from conservative State Sen. Chip Maxwell could strip away crucial votes.  This has always been a seat that was difficult for the Democrats to reach 50%, but if the bar is lowered to 45%, they have a VERY strong shot.

Other candidates on the Red to Blue program that didn’t get ad buys include John Lewis (MT-AL) and Rocky Lara (NM-2), but they were always far greater longshots.

…Really?  That’s Competitive

Three seats stick out to me as being odd buys for the Democrats, one of which seems like a larger strategy so I’ll get to that in a second.  The first is Pennsylvania’s 6th district.  In the first decade of the century, this was routinely one of the most competitive seats in the country, and had Rep. Jim Gerlach retired sometime between 2001-2009, the Democrats would have made this a primary pickup opportunity.  However, Gerlach’s seat has gotten considerably more conservative with the census, and Manan Trivedi isn’t what you’d call a very inspiring candidate.

On the other end of the spectrum is Rep. Steve King’s district in Iowa-4.  King is in the Michele Bachmann portion of his party, and theoretically would be vulnerable in a wave election, but this isn’t gearing up to be a wave election and Jim Mowrer is hardly what one would consider a boffo candidate.  Unless they’re hoping for some kind of top-of-the-ticket coattails or have internals they aren’t releasing for some reason, I have serious doubts that the Democrats are going to make this competitive, unlike neighboring district Iowa-3 (which also got a solid ad buy as well).

Coattail Effects

Michael Eggman (D-CA)
When I first looked at this list, I thought that California-10 and Michael Eggman’s inclusion was bizarre.  Eggman is hardly a major candidate and this doesn’t have the pull of George Miller’s seat or even David Valadao’s seat.  However, looking at the major ad buys across the board in California (three incumbents, three challengers), it appears that Nancy Pelosi thinks that she can run the board in her home state with Gov. Jerry Brown on the top of the ticket.  Brown could potentially be facing an extremely conservative Tea Party challenger (though the Tea Party has been doing abysmally nationally so I wouldn’t count on this), which would help turnout particularly amongst Hispanic voters, who are a vital component of a number of districts in the state.  If the Democrats could run the board in these six seats, it would not only give them a leg-up in balancing losses in Utah and North Carolina, but also in helping Pelosi retain her leadership post.  Also funding Eggman now helps him with fundraising (he’s viable) and sets him up if a mini-wave were to happen for the Democrats in California (California has been oddly impervious in years past to Republican waves as it shifts further and further left).

Other states could have coattail effects as well.  Illinois has three seats (two incumbents, one challenger, and that’s not counting Cheri Bustos) with buys and also has an extremely competitive governor’s race that will gain national dollars.  New York has Gov. Andrew Cuomo set to cruise to reelection, which could have down-ballot effects on the four targeted districts in the state (two incumbents, two challengers, and that’s not counting Sean Eldridge).  Finally, there’s Michigan where there is a massively competitive Senate race and a theoretically competitive governor’s race, and where the Democrats are going all in with four challengers being funded (for those at home who still have a glimmer of hope of the Democrats winning the House, you’d be wise to send some money to the Michigan Democratic Party, because a four-seat gain in the state would be a must).

Those were my thoughts (told you it needed an article).  What about you?  Did anything stick out as a surprise on the list?  Share in the comments!

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